Plan and modify product configurations to meet customer needs. Confer with customers and engineers to assess equipment needs and to determine system requirements. Collaborate with sales teams to understand customer requirements, to promote the sale of company products, and to provide sales support. Secure and renew orders and arrange delivery. Develop, present, or respond to proposals for specific customer requirements, including request for proposal responses and industry-specific solutions. Sell products requiring extensive technical expertise and support for installation and use, such as material handling equipment, numerical-control machinery, and computer systems. Diagnose problems with installed equipment. Recommend improved materials or machinery to customers, documenting how such changes will lower costs or increase production. Prepare and deliver technical presentations that explain products or services to customers and prospective customers. Provide technical and non-technical support and services to clients or other staff members regarding the use, operation, and maintenance of equipment. Research and identify potential customers for products or services. Visit prospective buyers at commercial, industrial, or other establishments to show samples or catalogs, and to inform them about product pricing, availability, and advantages. Create sales or service contracts for products or services. Arrange for demonstrations or trial installations of equipment. Keep informed on industry news and trends, products, services, competitors, relevant information about legacy, existing, and emerging technologies, and the latest product-line developments. Attend company training seminars to become familiar with product lines. Provide information needed for the development of custom-made machinery. Write technical documentation for products. Develop sales plans to introduce products in new markets. Identify resale opportunities and support them to achieve sales plans. Document account activities, generate reports, and keep records of business transactions with customers and suppliers. Train team members in the customer applications of technologies. Maintain sales forecasting reports. Attend trade shows and seminars to promote products or to learn about industry developments.