Alabama Department of Labor

Labor Market Information Division
SOC: 41-3011 Advertising Sales Agents
Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Education: Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.
OJT: Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.
Tasks: Maintain assigned account bases while developing new accounts. Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. Provide clients with estimates of the costs of advertising products or services. Locate and contact potential clients to offer advertising services. Process all correspondence and paperwork related to accounts. Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising. Inform customers of available options for advertisement artwork, and provide samples. Deliver advertising or illustration proofs to customers for approval. Prepare promotional plans, sales literature, media kits, and sales contracts, using computer. Recommend appropriate sizes and formats for advertising, depending on medium being used. Draw up contracts for advertising work, and collect payments due. Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance. Write copy as part of layout. Consult with company officials, sales departments, and advertising agencies to develop promotional plans. Identify new advertising markets, and propose products to serve them. Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers. Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
License: License not required.
Outlook: poor
Alabama Employment Outlook
Alabama Wage Data
Hourly Wage   Annual Wage
Entry $10.84   Entry $22,543.00
Mean $21.99   Mean $45,739.00
Experience $27.57 Experience $57,342.00

The data is based on the May 2017 Occupation Employment Survey employment and wage estimate file. The wages have been aged using the most current ECI factors reflecting wages as of June 2018.

Alabama Projections
Estimated Employment 2016Projected Employment 2026Annual Average OpeningsAnnual Growth Rate
Related Occupations: Postsecondary Institutions With Programs:
Advertising and Promotions Managers
Agents and Business Managers of Artists, Performers, and Athletes
Marketing Managers
Program Directors
Public Relations and Fundraising Managers
Public Relations Specialists
Sales Agents, Financial Services
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Talent Directors
Transportation Managers
No postsecondary schools reported programs.
Occupational Videos
41-3011.00 Advertising Sales Agents