Alabama Department of Labor

Labor Market Information Division
SOC: 27-3031 Public Relations Specialists
Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
Education: Most of these occupations require a four-year bachelor's degree, but some do not.
OJT: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Tasks: Respond to requests for information from the media or designate an appropriate spokesperson or information source. Write press releases or other media communications to promote clients. Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. Coach client representatives in effective communication with the public or with employees. Update and maintain content posted on the Web. Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions. Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. Coordinate public responses to environmental management incidents or conflicts. Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill. Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.
License: License not required.
Outlook: Satisfactory
Alabama Employment Outlook
Alabama Wage Data
Hourly Wage   Annual Wage
Entry $14.14   Entry $29,403.00
Mean $24.56   Mean $51,093.00
Experience $29.78 Experience $61,943.00

The data is based on the May 2017 Occupation Employment Survey employment and wage estimate file. The wages have been aged using the most current ECI factors reflecting wages as of June 2018.

Alabama Projections
Estimated Employment 2016Projected Employment 2026Annual Average OpeningsAnnual Growth Rate
Related Occupations: Postsecondary Institutions With Programs:
Adult Basic and Secondary Education and Literacy Teachers and Instructors
Agents and Business Managers of Artists, Performers, and Athletes
Education Administrators, Postsecondary
Marketing Managers
Property, Real Estate, and Community Association Managers
Radio and Television Announcers
Regulatory Affairs Managers
Talent Directors
Training and Development Managers
Training and Development Specialists
No postsecondary schools reported programs.
Occupational Videos
27-3031.00 Public Relations Specialists