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SOC: 27-3031 |
Public Relations Specialists
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Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
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Tasks: |
Respond to requests for information from the media or designate an appropriate spokesperson or information source. Write press releases or other media communications to promote clients. Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. Coach client representatives in effective communication with the public or with employees. Update and maintain content posted on the Web. Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions. Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. Coordinate public responses to environmental management incidents or conflicts. Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill. Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.
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