Alabama Department of Labor

Labor Market Information Division
SOC: 13-1161 Market Research Analysts and Marketing Specialists
Education: Most of these occupations require a four-year bachelor's degree, but some do not.
OJT: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Tasks: Prepare reports of findings, illustrating data graphically and translating complex findings into written text. Seek and provide information to help companies determine their position in the marketplace. Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. Monitor industry statistics and follow trends in trade literature. Measure and assess customer and employee satisfaction. Measure the effectiveness of marketing, advertising, and communications programs and strategies. Forecast and track marketing and sales trends, analyzing collected data. Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. Develop and implement procedures for identifying advertising needs. Direct trained survey interviewers.
License: License not required.
Outlook: Good
Alabama Employment Outlook
Alabama Wage Data
Hourly Wage   Annual Wage
Entry $16.72   Entry $34,769.00
Mean $29.16   Mean $60,656.00
Experience $35.38 Experience $73,595.00

The data is based on the May 2017 Occupation Employment Survey employment and wage estimate file. The wages have been aged using the most current ECI factors reflecting wages as of June 2018.

Alabama Projections
Estimated Employment 2016Projected Employment 2026Annual Average OpeningsAnnual Growth Rate
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No postsecondary schools reported programs.
Occupational Videos
13-1161.00 Market Research Analysts and Marketing Specialists