Alabama Department of Labor

Labor Market Information Division
SOC: 11-2031 Public Relations Managers
Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
Education: Most of these occupations require a four-year bachelor's degree, but some do not.
OJT: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Tasks: Formulate policies and procedures related to public information programs, working with public relations executives. Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports to gain public attention through the media without advertising directly. Evaluate advertising and promotion programs for compatibility with public relations efforts. Draft speeches for company executives, and arrange interviews and other forms of contact for them. Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs. Manage communications budgets. Respond to requests for information about employers' activities or status. Develop and maintain the company's corporate image and identity, which includes the use of logos and signage. Assign, supervise and review the activities of public relations staff. Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan. Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages. Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
License: License not required.
Outlook: Satisfactory
Alabama Employment Outlook
Alabama Wage Data
Hourly Wage   Annual Wage
Entry $29.55   Entry $61,466.00
Mean $46.43   Mean $96,573.00
Experience $54.87 Experience $114,121.00

The data is based on the May 2017 Occupation Employment Survey employment and wage estimate file. The wages have been aged using the most current ECI factors reflecting wages as of June 2018.

Alabama Projections
Estimated Employment 2016Projected Employment 2026Annual Average OpeningsAnnual Growth Rate
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No postsecondary schools reported programs.
Occupational Videos
11-2031.00 Public Relations and Fundraising Managers