Alabama Department of Labor

Labor Market Information Division
SOC: 11-2011 Advertising and Promotions Managers
Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Education: Most of these occupations require a four-year bachelor's degree, but some do not.
OJT: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Tasks: Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications. Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Gather and organize information to plan advertising campaigns. Confer with clients to provide marketing or technical advice. Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. Prepare budgets and submit estimates for program costs as part of campaign plan development. Prepare and negotiate advertising and sales contracts. Plan and execute advertising policies and strategies for organizations. Assist with annual budget development. Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. Direct and coordinate product research and development. Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers. Represent company at trade association meetings to promote products. Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
License: License not required.
Outlook: Satisfactory
Alabama Employment Outlook
Alabama Wage Data
Hourly Wage   Annual Wage
Entry   Entry
Mean   Mean
Experience Experience

The data is based on the May 2017 Occupation Employment Survey employment and wage estimate file. The wages have been aged using the most current ECI factors reflecting wages as of June 2018.

Alabama Projections
Estimated Employment 2016Projected Employment 2026Annual Average OpeningsAnnual Growth Rate
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11-2011.00 Advertising and Promotions Managers